Dino Dini on Development Talent
A very interesting piece on the GI website (via the IGDA newsletter) on Dino Dini criticising the way that the industry treats development talent.
' "This industry does not really champion individuals," he explains. "How many people know the creative force behind GTA3 for instance? Instead, the industry has pushed the labels, the publishers, the brands. Although this works in the short term, brands generally have a limited lifespan, as we are now starting to realise. If you want true longevity in this industry, it has to be through the promotion of the talent behind the products." '
I couldn't agree with this more. If you look at films, it's always the actors/directors/producers/writers/etc. that are seen as selling points, never the film studio or the distributor. How many games have you seen where the development studio doesn't get a mention on the front cover?
' "This industry does not really champion individuals," he explains. "How many people know the creative force behind GTA3 for instance? Instead, the industry has pushed the labels, the publishers, the brands. Although this works in the short term, brands generally have a limited lifespan, as we are now starting to realise. If you want true longevity in this industry, it has to be through the promotion of the talent behind the products." '
I couldn't agree with this more. If you look at films, it's always the actors/directors/producers/writers/etc. that are seen as selling points, never the film studio or the distributor. How many games have you seen where the development studio doesn't get a mention on the front cover?
posted by Steve | 11:08 AM
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